Game Ads: Playable and Video
We turn your mobile game's strongest moment into a 20-second playable ad and short vertical videos, delivered in the format each ad network expects.
Play Our SampleWhat We Do
- Playable Ad Design and Development
- Vertical Video Ads (9:16)
- Variants With Different Hooks
- AppLovin, Unity, Mintegral, Liftoff and Moloco Packages
- Google Ads, Meta and TikTok Packages
- Concept Test Videos Before the Game
- Checks in Each Network's Test Tools
- New Versions Based on Campaign Data
Who It's For
For mobile game studios and publishers that spend regularly on user acquisition. We work with studios that haven't built a creative team yet, or whose team can't keep up with the number of ideas they test.
You can start before the game is ready: test a few concepts with short videos and measure which one gets attention before writing the game.
How We Work
See the Process in Detail →We play your game first and find the single task a player understands in the first five seconds, and the game's most satisfying moment.
We build the first playable and video draft with your game's own art and audio. We never show anything the game doesn't have.
After approval we produce the variants, package them for each network's file format and test them in the networks' tools.
We read the campaign data and build new versions of the winning variant.
Frequently Asked
What is a playable ad?
A 20–30 second playable mini version of a game that opens between levels in another app. Instead of watching, the player plays, then lands on the store page. It is a single HTML file.
Do we need to share our game's source code?
No. We rebuild the mechanic as a lightweight HTML5 version for the playable. If you share your art and audio files, the ad looks exactly like your game.
Which ad networks do you support?
AppLovin, Unity (including ironSource), Mintegral, Google Ads, Meta, TikTok, Liftoff and Moloco. Each network has its own file format and size limit; you get a separate package for each.
How long does it take?
The first draft is usually ready within a few working days. The exact timeline depends on the game and the number of variants, and is agreed in writing at the start.