Videos With Different Hooks
Same gameplay, different first 3 seconds. Whether an ad works shows in the first seconds, so the variants to test are built in from the start.
Game Ads
Playable Ads
for Your Game
We make playable ads and vertical video ads for mobile game studios. We turn your game's most satisfying moment into a 20-second mini game and short videos, and deliver them in the format each ad network expects.
Sample Work
Reef Ad Set
A set we made for our own game, Reef. Play it below: make one move, watch the reef bloom, and see the end card.
Playable Ad
A mini game that opens between levels in another game. The player starts with a single task, hits the game's strongest moment on the first move, and is sent to the store a few moves later.
- Single HTML · 646 KB
- No External Requests
- With Sound
- EN and TR
- MRAID
Video Ad
A 12-second vertical video from the same gameplay, 1080×1920. Real moves from the game; licensed music.
Deliverables
What a Project Includes
Playable Ad
A short flow that rewards on the first move, and a small level. Different promises on the end card.
Network Packages
In the file format AppLovin, Unity, Mintegral, Google Ads and other networks expect, within size limits and checked in each network's test tool.
Measure and Iterate
New versions of the winning variant, based on click-through rate, installs per mille (IPM) and cost per install.
Process
How We Work
We Play Your Game
We find the most satisfying moment and the single task a player understands in the first 5 seconds.
First Draft
We make one playable and one video draft, with your game's own art and gameplay. We never show what the game doesn't have.
Variants and Packages
After approval we produce the variants, package them for each network and check them in the test tools.
Measure
We read the campaign data, scale the winner and replace the loser.
Frequently Asked
Playable Ads
What is a playable ad?
A 20–30 second playable mini version of a game that opens between levels in another app. Instead of watching, the player plays, then lands on the store page. It is a single HTML file.
Do we need to share our game's source code?
No. We rebuild the mechanic as a lightweight HTML5 version for the playable. If you share your art and audio files, it looks exactly like your game.
Which ad networks do you support?
AppLovin, Unity (including ironSource), Mintegral, Google Ads, Meta, TikTok, Liftoff and Moloco. Each network has its own file format and size limit; you get a separate package for each.
How long does it take?
The first draft is usually ready within a few working days. The exact timeline depends on the game and the number of variants, and is agreed in writing at the start.