Digital Advertising Campaign Management
We set up your Google, Instagram and Facebook ads, measure what works and steer your budget toward what brings results.
What We Do
- Goals and budget plan
- Google Search, Maps and YouTube ads
- Instagram and Facebook ads
- Keyword and audience research
- Ad copy and visuals
- Conversion tracking: Google Analytics, Tag Manager and Meta pixel
- Ongoing monitoring and optimisation
- Monthly results report
Who It's For
For businesses whose website or social accounts are ready but bring in no visitors, calls or enquiries. Work tied to a date, such as a campaign period, a new branch or a new product, also falls under this heading.
We also often hear from brands whose ad account was opened but never looked after, so the budget is spent quietly. In an account like that, we first work out what is working and what is wasted.
How We Work
See the Process in Detail →First we agree on what you expect from the ads: calls, enquiries, store visits or sales. We don't run ads for a goal we can't measure.
We set up measurement before the campaign. Increasing the budget without seeing which ad brought which call or enquiry is guesswork.
Once the campaign is live we check it regularly: we remove keywords and audiences that don't work and shift budget to the ads that do.
Every month we share the budget spent and the results it brought in a plain report.
Frequently Asked
Is the ad budget included in the fee?
No. The ad budget is paid to Google or Meta directly from your account. Our fee covers setup, management and reporting.
Whose name is the ad account in?
Yours. We are added as managers. If we stop working together, the account, its history and the campaigns stay with you.
How much budget should I start with?
It depends on your industry, region and goal. We set the budget together in the first meeting and usually recommend starting with a measured budget and increasing it based on results.
When will I see results?
Ads start getting impressions on the day they go live. It usually takes a few weeks for a campaign to settle and for it to become clear what works.
Can you take over my existing ad account?
Yes. We first review the account and report what is working and what is being wasted. Then we restructure the campaigns accordingly.